De maaltijd van de toekomst is smaakvol, voedzaam en vooral duurzaam geproduceerd. Maar wat betekent dat voor beleggers?

Food after Covid

How the pandemic is changing the way we eat and transforming the food industry for good.

Spending an entire day in the fresh air and sunshine, having the freedom to roam in outdoor space of some 108 square feet, and being able to feast on delicious wildflowers in open pastures untouched by pesticides or herbicides.

This is the leisurely daily routine that the “girls” – or hens – at Texas-based food company Vital Farms enjoy in return for producing their highly prized eggs.

It’s a scene you’d expect to come across in a small organic farm, the sort run by a family committed to ethical production.

Vital Farms certainly started out that way. But it is now going big. So big in fact that in 2020 the ethical food company secured a valuation of USD1.3 billion in one of the sector’s most-anticipated initial public offerings.

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