In a world grappling with escalating water issues, prioritizing water as a strategic business imperative has never been more critical. In the past few years, accumulating evidence has highlighted the challenge of water availability for our societies. Record extremes in rainfall, along with the increasing frequency, duration and intensity of meteorological droughts, are becoming more common worldwide. According to the UN1, roughly half of the world’s population currently experiences severe water scarcity for at least part of the year.
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